Privacy Policy

Susie Hassan Beauty, a State of Delaware corporation (“JH”, “we”, “us”, and “our”) has established this Privacy & Cookie Policy to explain our practices regarding the collection and use of personal information about those that visit, access and/or use (collectively “use”) WWW.BESANTE.COM, including all of its contents, applications, pages, and features, any applicable mobile or social media applications, and/or any other online events, sales, services, or marketing related to the WWW.BESANTE.COM (collectively the “Website”). Through your use of the Website in any way, you consent to the use, collection, sharing, and storage of your personal information, as outlined below, and as otherwise permitted by law. IF YOU DO NOT AGREE TO THIS PRIVACY & COOKIE POLICY, YOU SHOULD NOT USE THE WEBSITE.


What Does This Privacy & COOKIE Policy Cover?

When you use the Website, you may be providing personal information (i.e. information about or identifying yourself) to us. This Privacy & Cookie Policy governs our practices concerning the storage, sharing, collection and use of your personal information received or collected as a result of your use of the Website. This Privacy & Cookie Policy also addresses the Website’s use of “cookies” and similar technologies. This Privacy & Cookie Policy is not relevant to your provision of personal information to us offline.



User Submitted Personal Information                     

In operating the Website, we collect user-submitted or communicated information, including first and last names, postal addresses, zip codes, phone numbers, financial information (to process orders), self-descriptions, email addresses, social media user names, gender identifications, photos, images, likenesses, dates of birth and other identifying information provided to us by users or otherwise made available by users on or through the Website. We further store your Website passwords along with related security information used for Website user authentication and to facilitate account access (i.e. hints, answers to security questions, etc.)

The Website also collects data necessary to process payments in the event you make purchases from the Website, including your method of payment and the method’s corresponding identification numbers (i.e. credit card numbers), and any security code or other verification information associated with your method of payment. The Website’s payment processor stores all payment data. It is suggested that you review the privacy policies of the Website’s payment processor and, if you have any questions concerning the separate practices of the payment processor, to contact the payment processor directly.

Further, we may provide you with the ability to register for a Website account or to log into the Website by using the account details of one of your preexisting social media accounts, such as Facebook, Tumblr, Twitter or other social media account. In the event thereof, we will collect the information described in the section called "How do we Handle Your Social Media Access?" below. 

The type of personal information collected as a result of your use of the Website will depend on the nature of your specific interaction with the Website. During such interactions, we may collect the following personal information:



Automatically Collected Or Logged Information 

The Website’s servers may automatically recognize the IP addresses of any user and may also identify a user’s computer or device, connection information for same, as well as information about the browser being used, the browser’s settings, language preferences, and possibly geographic location. Your IP address is usually associated with the location from which you access the Internet. We may use aggregated, non-private, or otherwise non-personal information collected as a result of the user’s use of the Website to analyze the Website’s use and traffic. In addition, we may use this information to diagnose problems with the Website’s servers, to improve or administer the Website, to display content and advertisements, to facilitate transactions, to track how users are using the Website, and to improve the Website’s marketing and reporting systems. We may sell, transfer, use, share or disclose your non-private, aggregated or otherwise non-personal information, such as, but not limited to, the number of users who visit the Website or clicked on a given link, and demographic data with business partners and other third-parties on an aggregated and anonymous basis. Further, like many businesses, we also automatically collect information through cookies and similar technologies, as discussed herein.


Information Collected By Mobile Applications

The Website may offer an application or other program which allows users to access, use or visit the Website, or its services via a mobile device or otherwise. If you use one of the Website’s mobile applications, you may also be providing us with the following data:


Information Collected From Publically Available Sources

We may obtain information about you from other sources outside of your use of the Website, including through public databases, from our marketing partners, through social media platforms, and from any other third-party where, with or to whom you have made available any information about yourself.



We use personal information submitted to or collected through the Website for a variety of business activities, discussed below. In short, we may process your personal information for these reasons and in order to confirm or to act under any an agreement made with you, to complete a task for which you have provided your consent, to comply with our legal obligations, to improve and customize your experience with the Website, to improve and customize your experience with our products and services, and in order to offer you existing, future and/or improved services and products. For example, we use this information to:




Your information will be shared with others in the following circumstances:











 A “cookie” is a small file that is placed on your device when you use the Internet and which assigns to you a unique identifier (a random serial number), but which does not personally identify you. Cookies also do not collect information stored by you on your device. We use cookies and similar tracking methods (like web beacons and clear pixels) to access or store information on your computer or device (collectively “device”). Your web browser then makes that unique identifier readable by us each time you submit a query to the Website. We use cookies on the Website to, among other things, track your use of services, log your registration information, document your user preferences, keep you logged into the Website or your account, facilitate transaction, and track each Website web page you visit. Cookies help us understand how the Website is being used. We then use this information to improve the user experience. We may employ the following types of cookies when you use the Website:












 Besides cookies, we may use similar items such as web beacons, pixel tags, clear gifs, and different tracking technologies on the Website in order to customize the Website experience to your use thereof and to improve your use experience. A “web beacon,” “pixel tag,” or “clear gif” is a small object or image embedded in a web page or email. For example:




Many Internet browsers are configured to automatically accept cookies. Conversely, your browser may allow you to bar, remove or reject all cookies or to indicate when a cookie is being sent for storage on your device. Your browser may also provide you with the ability to delete cookies. If you choose to get rid of, bar or reject cookies, this may have an adverse effect on your use of Website, its services, or your account.

Further, you may opt not to provide the Website with any facts about yourself or other requested information. However, any decision to refrain from providing the Website with information, or any decision to unsubscribe from an account, service, or content may restrict your ability to access features or functions of the Website.



The Website uses Google Analytics. Google Analytics uses cookies that are stored on your computer to accomplish various reviews of your use of the Website. The information generated by these cookies, including time, place and frequency of your visits to the Website, and your IP address, is transmitted to Google in the US and stored there by them. Google uses this information to review and analyze your use of the Website, to compile reports for us regarding Internet activity and to provide other services relating to the Website.

Google Analytics offers a deactivation add-on for most browsers. This add-on may provide you with more control over what data Google can collect on websites you access. You can acquire information on how to install this add-on at the following link: However, this browser deactivation add-on offered by Google Analytics does not prevent information from being transmitted to us or to other web analysis services we may engage. Google Analytics also uses web beacons or pixel gifs, along with cookies, to compile aggregated statistics and to analyze how the Website is used.



The Website utilizes Google AdWords’ remarketing service to advertise the Website on third party websites (including via Google) to previous visitors of the Website. This may be in the form of an advertisement displayed in Google search engine results, or on websites participating in the Google Display Network. Third-party vendors, including Google, may use cookies to serve you ads based on your prior visits to the Website. Any data we may collect through the use of these cookies is used in accordance with this Privacy & Cookie Policy or Google’s own privacy policy. You can set the manner by which Google serves advertising to you through the Google Ad Preferences page. You may also be able to opt out of interest-based advertising through your browser’s cookie settings or by using the above described browser add-on.



The Website makes use of Google AdSense, a third party marketing network service. Google AdSense utilizes cookies to ensure that the Website receives payments when Website users buy a product or service after clicking on a portal, link or ad banner displayed on the Website that ultimately took the user to the website or web page of a Google AdSense associated product or service provider.



The Website may also offer you the ability to register for an account or to log in to the Website by using one of your social media accounts (such as your Facebook, Google, or Twitter account logins). Should you choose to do this, we will obtain information about you from the particular social media provider corresponding to the social media account used. The information obtained from your social media provider will depend on the social media account used. However the information obtained will likely include your first and last name, electronic mail address, “friends” or “following” lists, “likes,” “check-ins,” profile pictures, as well as other facts you have chosen to make public about yourself through the given social media provider. The Website’s ability or permission to access this social media account information may be managed through your particular social media account.

The Website will utilize the information acquired from your social media providers as discussed in this Privacy & Cookie Policy or in any manner that is otherwise made apparent on the Website. Please be aware that we do not manage and are not responsible for your social media provider’s use of your private or public information. You should review any privacy policy furnished by the social media provider relevant to your use the Website so that you are aware of how the social media provider collects, uses and shares your information, and how you can set your privacy preferences therein.



Can You Opt Out of Receiving Electronic Communications And Advertising?

This Website is CAN-SPAM compliant. Any user who wants to stop receiving the Website’s electronic newsletters, marketing materials, or promotions, or any offers or other correspondence from the Website, via email, SMS or physical mailing, may opt out at any time. To opt-out of the Website’s email list, follow, the “Unsubscribe” instructions contained in any email you receive from us, or by sending an email from the account you wish to unsubscribe with the word “Unsubscribe” in the subject line to us at [CONTACT EMAIL]. To stop receiving SMS messages, respond to any SMS message with the word “stop.” If you wish to stop receiving materials by physical mail, please contact us as [CONTACT INFORMATION].

However, should you choose to stop receiving any communications from us, we may need to retain some of your information in order to do so. For example, if you request that we stop sending you emails, we will need to record your email address for our systems to remember not to send you communications.

It may also be possible for you to prevent getting advertising from us by blocking all cookies in your browser(s), refusing requests for access to your data, or by changing the settings for ad tracking on your device.

However, if you opt-out of advertising from us, we may send an opt-out cookie to your browser that will inform us in the future that you do not want to receive advertising from us. Should you delete all browser cookies, this cookie would also be deleted. This means that you would, in this instance, need to again opt-out if you at that time do not want to receive our adverting materials.

Finally, in the event we stop sending you advertising as a result of your request, you may still receive ads on your devices based upon the context of the sites you have visited. Dissimilar to the ads you might see as a result of the webpages you visit, these context specific ads are provided based upon the specifics of the site you happen to, at that time, be visiting. For example, you may see one of our hair care ads on another site because that site carries shampoo products. And, even though you may opt out of receiving advertising from us, we may still collect information from your devices in order to evaluate the Website’s performance, to conduct consumer research, and to prevent fraud.


How Does The Website Respond To “Do Not Track” or “DNT” Signals? 

The Website does not respond to “DNT” or “Do Not Track” signals. We are awaiting the results of efforts by the policy community and the relevant industry to determine when such a response to “DNT” or “Do Not Track” signals will be appropriate and what form they should take.


Can I Modify My Account Information or Personal Information Therein?

Depending upon the country in which you have registered your Website account, the account may offer the ability to access your personal information, and to delete and update same. If not, user’s who have provided personal information on or through the Website may request to review and/or correct this information by sending us an email at [CONTRACT EMAIL].

Further, you may notify us at any time that you wish to end our storage of your personal information, and upon receipt of that notice we will remove all information about you from our database. If you request the removal of personal information you will no longer be able to access any part of the Website or our services that require personal information or registration unless you re-register or re-provide same. Any information or content that you have posted to public areas of the Website may remain irrespective of the status of your user account, personal information, or your request to delete personal information, including, but not limited to in the event you have posted personal information on publically available parts of the Website. The deletion of your personal information from our database may not cause the removal of any content you may have previously posted, uploaded or otherwise made publically available on or through to the Website.


What if I Live Within the European Union?

In some territories (such as the European Economic Area), you may have certain data protection rights. These might include the right (i) to request to access and obtain duplication of your personal information, (ii) to request that information about you be corrected or deleted; (iii) to restrain the processing of your personal information; and, if applicable, (iv) to the portability of your data. To make such a request, and if applicable to you, please use the contact details provided in this Privacy & Cookie Policy. We will consider and, in the appropriate circumstances, act upon any request in accordance with applicable data protection laws.  

The Website may be relying upon your consent that has been provided by you for the processing of your personal information. If you are resident in the European Economic Area, you have the right withdraw this consent at any time. Please note however that such a withdrawal will have no impact on the lawfulness of any data processing occurring before a withdrawal of consent.

Further, if you are residing within the European Economic Area and you believe the Website is unlawfully processing your personal information, you may notify your local data protection supervisory authority. You may find their contact details here:



This portion of the Privacy & Cookie Policy applies only to our processing of personal data of European Union (“EU”) residents. Its purpose is to provide transparency regarding our storage, processing, and transfer of personal information of EU residents in accordance with the General Data Protection Regulation.

We, or one of our affiliated companies, may, in any given specific context, be the controller of your personal data. A data controller is the entity that directs the processing activity and is principally responsible for your personal information. The chart below identifies our data controllers for EU country data.



Data Controller
















As a general rule, we will keep your information for as long as it is necessary to accomplish the task for which the information has been recorded. We may also need to keep you information longer than our specified retention periods to comply your requests, such as your requests to not receive communications or advertising from us. Below, please find a chart setting forth the type of information we collected, the purpose for which it is used, our reason for collecting it, and the amount of time it will be usually be retained.


Type of Data

Why We Collect This Data

Legal Basis

Retention Period


Email, name, phone number, postal address, your affinities, your interests, your profession, your habits, what you bought, the photos or videos you upload, information about your children and your home, your family composition, the number of people in your household, your hair type, your skin type, your favorite scent, whether you have a pet, etc.

To send you materials marketing our products or services or the products or services of our partners.

Your consent for email and SMS and, where we obtain it, consent for postal. Legitimate interests for everything else.

Until you request to delete the personal data or withdraw your consent. If you do not make such a request, the personal data will be deleted on the following schedule:

email: after <50 months of all-channel inactivity. We define inactivity through several internal criteria.

SMS: after <50 months of all-channel inactivity. We define inactivity through several internal criteria.

postal address: after <50 months of all-channel inactivity. We define inactivity through several internal criteria.


Email, name, phone number, sometimes other data.

To provide contest participants with information about the contest, including announcing the winner(s) of the contest.

Your consent.

For 24 months unless local law requires us to retain it longer.

Product Purchases

Email, name, phone number, payment information (including bank account IBAN or Paypal details), sometimes other data.

To process your purchases of our products, cashback offers, or warranties and to send you relevant communications related to that purchase.

Your consent.

As long as necessary to fulfill your order and follow up with communications about your order unless local law requires us to retain it longer. We also generally retain data for 24 months for cashback offers and 10 years for warranties.

Contact Us

Email, name, phone number, sometimes other data.

To address your inquiries and make sure we follow up appropriately or as may be required by law or P&G policy.

Our legitimate business interest in managing consumer inquiries, as well as your consent for special category data which may be collected in some adverse event cases.

From 0 to 10 years, depending on the nature of the inquiry, our legitimate interests for processing the data, and our legal obligations.


Email, name, phone number, address, identifiable photos or videos, sometimes other data.

To test our product ideas and learn about your preferences and practices so that we can improve our products and the lives of our consumers.

Your consent.

We will retain the personal data collected as part of substantive clinical research for as long as we need it for the purpose for which it was collected, and/or for as long as may be required to retain it by local law or regulation, which may be up to 25 years. For non-clinical research, we will retain your substantive personal data for a maximum of 5 years. We will retain your signed informed consent documents

Media Targeting

Advertising cookies, device ID, demographic information such as gender and age, behavioral data such as page views, and sometimes other data.

To learn about your Internet interests and customize the ads we send you.

Our legitimate business interests in serving you with relevant advertising. We will obtain your consent for the deployment of cookies on our own websites.

We will retain this data for thirteen months from the date we collect it or until you opt out, whichever is earlier.


Option 1: European Commission's Standard Contractual Clauses: We have taken appropriate safeguards to require that your personal information will remain protected in accordance with this Privacy Policy. These include implementing the European Commission’s Standard Contractual Clauses for transfers of personal information between our group companies, which require all group companies to protect personal information they process from the EEA in accordance with European Union data protection law. Our Binding Corporate Rules / Standard Contractual Clauses can be provided on request. We have implemented similar appropriate safeguards with our third party service providers and partners.


Option 2: EU-U.S. Privacy Shield Framework: In particular JH complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States and has certified its compliance with it. As such, JH is committed to subjecting all personal information received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. To learn more about the Privacy Shield Framework, visit the U.S. Department of Commerce’s Privacy Shield List.

JH is responsible for the processing of personal information it receives, under the Privacy Shield Framework, and subsequently transfers to a third party acting as an agent on its behalf.

With respect to personal information received or transferred pursuant to the Privacy Shield Framework, JH is subject to the regulatory enforcement powers of the U.S. FTC. In certain situations, we may be required to disclose personal information in response to lawful requests by public authorities, including to meet national security or law enforcement requirements.


Option 3: Binding Corporate Rules:

These include, a set of Binding Corporate Rules ("BCRs") established and implemented by JH. Our BCRs have been recognized by EEA data protection authorities as providing an adequate level of protection to the personal information we process internationally. You can find a copy of our BCRs here [INSERT LINK].



The Website may utilize plugins from other entities and social network sites. Most often, sites include the Facebook “like” button as a plug-in. If utilized, plugins may collect the URL of the page you visited and send it back to the party that originated the plugin. The communication of this data may also be accomplished if you do not click the plugin. Any plugin is governed by the privacy policy of the party that originated it. Though plug-in are non-essential cookies, they will only work if accessed from the European Union if you accept cookies.



The Website may display advertising from third parties that are not affiliated with the Website or us and which may provide, via a link, access to other websites, online services or mobile applications. We are not responsible for the content nor the privacy and security practices and policies of any third parties, including other websites, services or applications that may be linked to or from the Website. And, we do not guarantee the safety and privacy of data that you might provide to any of these third parties. This Privacy & Cookie Policy does not cover data collected by any third party. It is your sole responsibility to contact any third party to whom you have provided information to determine that third party’s policies.



Should you visit any of our affiliated sites, we may show you marketing materials and other content that, based upon your use of this Website, in which we think you would be interested. Further, based upon your use of the Website, we may classify you within a certain group of consumer who share interests. Also, your cookies and device identifications may be buttressed with other data, including, but not limited to data regarding products that you buy in-store or with information about you obtained from third parties. We generally do this such that you will not be personally identifiable. Also, we may learn that various devices are associated with the same individual as a result of, for example, use of the same Wifi network at similar times of the day.



We will store your information for as long as it is necessary to the purposes set out in this Privacy & Cookie Policy, unless a longer retention period is require or permitted by law. Nothing in this Privacy & Cookie Policy will require us to keep your personal information for longer than the same period of time during which you have an account with us.

When we have no ongoing or further legitimate business needs or legal requirements to process your personal information, we may either delete it, make it anonymous, or, if neither option is possible (because, for example, the information has been archived in backups), then we will properly store your personal information by isolating it from any further processing until its deletion becomes possible.



No transmission over the Internet can be made completely secure, and no security measure is entirely invincible. We take reasonable measures to protect data on the Website’s servers from destruction, disclosure, loss, misuse, unauthorized access, damage, or unauthorized alteration, taking into account the level of risk and the type of data at issue. These measures include, but are not limited to intrusion detection, intrusion monitoring and prevention systems, firewalls, encryption, and passwords. We also employ procedural and “real-world” measure such as staff training regarding data use and processing restrictions, how to detect or identify data breaches, as well as restricting access to personal information to certain staff and securing the physical location from which personal information might be accessed when not in use.

However, we do not guarantee the security of any information you send to us or the Website or the security of the Website’s servers or databases. By using the Website, you assume all risk in connection with the information sent to or collected by the Website. You are also responsible for taking reasonable precautions on your own behalf to protect unauthorized access to any account you may have registered with the Website.



The Website is a general audience website. Neither the Website nor we knowingly collects data from any person under the age of 13 years. We do not knowingly solicit information from or market to children under the age of 13 years.  By using the Website, you represent that you are at least 13 years of age or that you are the parent or guardian of same and consent to such minor dependent’s use of the Website. If we learn that personal information from users less than 13 years of age has been collected improperly, upon notice, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you are aware of any data we have collected from a child under 13 years of age, please contact us at [INSERT CONTACT EMAIL].  



The “Shine The Light” law, appearing at California Civil Code Section 1798.83, permits California residents to ask for and obtain, only once a year, but free of charge, information about the categories of personal information (if any) obtained as a result of your use of the Website that we have also disclosed to third parties for direct marketing purposes along with the names and addresses of all third parties to whom we have provided personal information in the preceding calendar year. If you are a California resident and you desire to make such a request, please submit your request in writing at [CONTACT INFORMATION].

Further, if you are under 18 years of age, reside in California, and have a registered an account with the Website, you may request the removal of data that you have made publically available on the Website. To request removal of such data, please contact us at [CONTACT INFORMATION], and include the email address associated with your account, where the content at issue can be located on the Website, and a statement confirming that you reside in California. We will endeavor to make sure that within a reasonable time the data at issue is not thereafter publicly displayed on the Website. But, please be aware that the data may not be completely or comprehensively removable from the Website’s systems.



We may revise this Privacy & Cookie Policy from time to time by posting the changes to this specific webpage. You can determine the date of the most recent changes to this Privacy & Cookie Policy by looking at the “Effective Date” at the top of this page. Further, if we make material changes to this Privacy Policy, we may try to notify you either by placing a notice of such changes on the Website or by sending you an electronic notification. It is also is suggested that you to review this Privacy & Cookie Policy on a regular basis so that you are informed of the Website’s most current privacy and information policies.



If you have questions, concerns, or comments about this Privacy & Cookie Policy or any other item discussed herein, please contact us via email at [INSERT CONTACT EMAIL], or by sending postal mail to us at:






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